Earthquake Effects Japanese Automaker

To relate my major, supply chain management, to the catastrophe that struck Japan on March 11, 2011. The devastating 9.0-magnitude earthquake significantly affected one of the largest car manufacturers in the world, Nissan. Nissan announced that numerous production plants throughout the globe; such as Sunderland, Mexico, Japan, and United States, temporarily needs to halt production due to the case of unavailable Nissan inventory provided from all four of its assembly plants in Japan. Although, the automaker suffering economic losses from the postponed production of car parts is working meticulously to minimize the impact of their loss of revenue. Goldman Sachs, an American investment banking and securities firm, estimated that Japanese automakers may suffer a loss of $1.4 billion a week. As a result of the devastating earthquake that recently struck Japan, the Nissan supply chain throughout the world must halt production, thus the automaker must suffer financial losses.

John L.

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